This post is pure speculation, I have no real proof to suggest anything I’m going to ramble on about here is true but it may be something worth thinking about. At any given time, there is usually one celebrity making all the headlines, the one you can’t go anywhere without having a conversation about them, I’m talking Lady Gaga after she wore her meat dress, Kanye interrupting Taylor Swift at the VMAs but who would have thought innocent-faced, Miley Cyrus would ever reach the required height of relevance to make such a huge impact? Well, she has and while most are labelling her a ‘whore’ among other things, there is a just a chance that she may really be a marketing genius.
In case you live under a rock, country darling Miley Cyrus has recently transformed in to a mega slut, think Draco Malfoy in a strip club. It all started with her single “We Can’t Stop”, exploring the sinister themes of a drug party rather than the cute on-goings of Tennessee hoedowns like her previous singles. The video was the most controversial with Miley writhing around barely clothed, making out with dolls, licking men’s torsos and twerking like she’d been tasered. That was stir enough but Cyrus managed to exceed her antics when she then twerked right in the lap of Robin Thicke at the MTV Video Music Awards. She also showed the world that she had a rare disease called ‘restless tongue syndrome’. Anyhow, interest continued to generate and she once again kept her momentum of craziness going by appearing in her latest music video for follow-up single, ‘Wrecking Ball’ entirely naked on an actual wrecking ball and by practically fornicating with a sledgehammer. She claims that this is purely artistic but you would have to be a moron to have seen that video and think she’s not trying to promote her sexuality. You’re probably wondering where I’m getting with this but if you think about it; sex sells.
Miley acting promiscuously in her weird videos generates interests, which generates more views which generates more publicity and before you know it, Sly little Miley or Sliley as I’m now dubbing her, has her first UK number-one single. Pretty clever right? She follows her madness up quickly with her stint at the VMAs, everyone’s left talking about Miley and we’re waiting for what she’ll do next. She releases ‘Wrecking Ball’ accompanied by another equally controversial video and subsequently she breaks the record for most views on Vevo within 24 hours. And you can bet that ‘Wrecking Ball’ will be another top 5 hit globally. Why has she done this? Probably because it’s worked. Crazy behaviour gets noticed. Just think about how irrelevant Amanda Bynes was 12 months ago and now she’s arguably been the most talked about celebrity of 2013. But what I’d bet is that this is an ingenious plan by Miley to simply distance herself from her Hannah Montana days. She tried and failed to do that with “Can’t Be Tamed” but this time has thrown out all the stops to ensure she will no longer be seen as a kid. Here’s the checklist; 1) she’s singing about drugs, 2) she’s provocatively licking and flirting with literally any object she can find, 3) she’s changer her image so people know she is different now and 4) she’s declared ownership of a slutty dance move that is easy to replicate and already popular. In fact, that last point is her biggest triumph. Twerking is all the rage in clubs, on Twitter, on Vine and when ever anyone hears that word they think; Miley Cyrus – which is probably why she’s been trending on Twitter in some medium for the last two weeks.
If what I’m suggesting is correct, you really have to give Miley credit, she’s done a remarkable job of making herself relevant when in reality she’s not the best singer nor the most distinguishable popstar of this generation but if she can make some money and herself a success from these eccentric escapades than more power to her; Twerk, Miley. Twerk, twerk! On the other hand, if she has just gone a little bit insane and actually thinks her behaviour is normal and appropriate, maybe we should get her some help and perhaps get Billy Ray on the Jeremy Kyle show.
Other Celebrity publicity stunts that have worked out
- Mariah Carey scored a platinum-selling single with the only slightly above average, ‘Obsessed’ by targeting Eminem in her video.
- Lady Gaga cemented her reputation as ‘quirky’ and ‘off the wall’ by wearing a dress made of meat – it didn’t harm her album sales either.
- Swapping spit seemed to bolster sales for both Britney Spears and Madonna.
- Any number of female celebrities have increased their sex appeal by coming out as ‘bisexual’.
- Kim Kardashian masterfully handled the fallout of her sex tape to become one of the world’s most famous names (well her mother did).
- Yet More Twerking (sorry, couldn’t help it) (dfergpr.wordpress.com)
- Liam Hemsworth Is Attracted To Miley Cyrus’ ‘Wrecking Ball’ Success (dunjav.wordpress.com)